The Slovenian startup company Roibesso which launched its equity crowdfunding campaign on Cadia Startup Exchange in the end of June has successfully closed the IPO1 funding round by reaching its goal of €55,000. The company is currently in Incorporation status, i.e. it has started the procedure of incorporating a Dutch holding, appointing of mentors and supervisors. Soon Roibesso’s shares will be available on the fully automated 24/7 startup stock exchange and investors will be able to trade their shares.
“Our aim is to do for tea what Starbucks did for coffee in the last 20 years,’ comments Kostja Klabjan, Roibesso’s Founder. “We are going to mimic the path that coffee undertook in the last decades. With Roibesso we have found a way to bring and maximize the tea experience in the third social space by adding the option of a healthy lifestyle with a barista touch.”
Roibesso’s key focus is to bring innovation into the coffee shops around the world by introducing a brand new way to drink tea. After the success of the equity crowdfunding campaign the company is going to be able to boost its distribution channels and grow the business globally. Currently Roibesso is available in Slovenia, Germany, UK, Hong Kong and Singapur.
The Roibesso Story: How it all started
Growing up near Trieste, famously the home of the Espresso, founder and the brains behind Roispresso Kostja Klabjan has always had a passion for hand-crafted, artisan hot drinks. Building a hugely successful supply business from scratch, Kostja was no stranger to high powered, caffeine-fuelled business meetings, yet found constant coffee drinking both repetitive and damaging to his health. “There must be an alternative”, he thought. Thus, the concept of Roispresso Artisan Tea began to blossom.
In 2010 while still running his company, Kostja shut himself away in his kitchen and started hand-crafting, tasting and refining the first Roispresso blends. Basing each blend on South African Rooibos Tea, Kostja wanted to create something that not only tasted great, but contained all the wonderful health benefits of Rooibos Tea combined with the theatre of barista-craft. Thus, the Roicino and Roiliatte were born.
Kostja Klabjan, Founder & CEO of Roibesso
At the start of 2012 Kostja had another brainwave. He designed and patented the unique Roispresso handle, which is made to fit all major coffee machines. Ensuring the hot water is pressurized and blended with the tea pod for 5 seconds, the handle guarantees not only that each cup of Roispresso tastes just as great as the last, but that all the health benefits of Rooibos Tea come through in just the right amount. By this point we had already added the Roicano to our repertoire, and following a chance meeting with some ice-cubes, the Roifresher soon joined the party. Roispresso was now in a league of its own; Barista crafted, Artisan Tea had been born.
The Roibesso Handle
For Coffee Shop Owners Worldwide
Coffee shop owners who wish to diversify their offering and add a touch of a healthy and innovative tea experience combined with the added value of an additional profit can get in touch with Roibesso to arrange a presentation of their delicious tea blends.
Want to Become Roibesso’s Shareholder?
If you are interested to get on board with Roibesso but missed to invest during their equity crowdfunding campaign - do not worry. You will have the chance to do so when the company goes to the secondary market. Trading of shares starts as soon as the company is incorporated. Meanwhile there is time to create an investor account on the platform, verify it and upload funds in order to get on the bid offers immediately when they start.