Roibesso Healthy Artisan Tea with the Barista touch
“We are going to elevate the tea experience in the same way Starbucks did for coffee in the last 20ys
We are going to reinvent Tea experience.
The coffee sold in coffee shops has seen real innovation and thus a remarkable explosion in popularity in the last few years, partially due to the theatre of the barista art. Major chains like Starbucks have tried to come up with new variations on their traditional teas and coffees to drive new trends but Roibesso finally has the answer. Coffee has the barista touch you cannot make at home, and now, Roibesso have come up with a great tasting tea innovation that consumers will be equally prepared to pay a premium for as it adds the barista experience. Introducing new forms of tea into coffee shops will be the key for their future development, a new source of revenue and ignites the search for a tea revolution.
We have discovered that young and affluent professionals with an eye on their health are a huge part of this new craze, but many feel short changed when paying £3 for a simple cup of tea in a coffee shop which could be made at home or the office for a fraction of the cost. Many consumers are also looking for creative and innovative ways to enjoy tea based drinks. A third trend we noticed in the want of health conscious drinks is the reduction of caffeine, spurring on our development of caffeine free blends
Roibesso bridges the gap in the tea market, giving young professionals health conscious, artisan tea which is carefully handcrafted by their barista, and crucially, can’t be found anywhere else. It creates an incredible opportunity for a new source of revenue.
Healthy Artisan Tea with the Barista touch
Roibesso Artisan Tea with the barista touch is the perfect choice for a modern, health-conscious lifestyle. Each of our handcrafted, antioxidant rich blends is designed not only with your body in mind, but to taste great too. Combine these benefits with the flexibility and theatre offered by the barista touch, and you have a drink that stands out from the crowd as an exciting new experience.
The key to Roibesso is the barista touch. Each of our handcrafted Artisan Tea blends is packed full of taste and goodness, which is then bought to life in the hands of your barista. After all, we believe a great cup of tea should have come with all the skill and theatre of a cup of coffee. Where is the fun in going to a café and paying 3 euro for a cup of tea identical to something you could make at home?
Roispresso has received considerable interest from hotels, restaurants, and coffee shop chain operators who see the growing trend of the “premium” tea market. Since October 2013 Roispresso has been offered at premier destinations such as the Trafalgar hotel and Nobu in London, the H Hotel and Intercontinental in Dubai, the W Hotel, Conrad, and Peninsula in Hong Kong. We are looking to expand our distribution in this sector chiefly to increase the exposure of the brand.
Coffee shop chains are Roispresso’s next target market. This is the best way to establish and grow brand awareness and establish a premium, coffee-house image for the brand. We are in early discussions with Gloria Jean’s Café, McCafe and Costa.
The home/office market is the logical next step as a third route to market. Roispresso is already available to be distributed in home/office coffee machine “pods” or pads/capsules.